The power of real stories

How do you decide where to take your next holiday and the adventures you want to experience?

It’s fascinating to watch Internet activity - especially blogs - and see how real people spread the word around the world about their real travel experiences. I’d certainly be interested to know how you plan your holidays.

Gone are the days when tour operators like us relied totally on glossy brochures or even travel agents to sell our tours. Now our visitors are coming to us because they’ve browsed online and read about other people’s experiences.

I picked up this entry just this week, and is a great example of the potential power of real stories. If you read something like this when you were browsing for an adventure holiday, you’d probably sit up and take notice. Alex is right - swimming with manta rays is truly awesome.

And the great thing for us at Ningaloo is that almost 100 per cent of the stories we are seeing out there are not just positive but raving with enthusiasm! The fact is that Ningaloo sells itself. Once you’ve been and experienced it, you’ll want to tell the world about it - no exaggeration.

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